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8.1 Advertising

Principles

The Tasmanian Government may use public funds for advertising to inform the public of their rights, obligations and entitlements, as well as explain government policies, programs and services. As with any of its communications activities, the Tasmanian Government is responsible for ensuring relevance, accuracy, objectivity, accessibility, compliance and accountability through diligent and appropriate planning.

Non-campaign advertising is routine advertising carried out by agencies around their operational activities. This may include - but is not limited to - recruitment, employment, educational courses and enrolment, auctions and tenders, announcements, public and statutory notices and emergency notices.

Policy requirements

When planning and procuring advertising, agencies must:

For television commercials, agencies must:

  • ensure Tasmanian Government television commercials include captions.

For press ads, agencies must:

  • place all vacancy notices, tenders and public notices in the consolidated format in Tasmanian papers, and in interstate, and overseas newspapers and/or journals in accordance with the whole-of-government contract Advertising - Print Media Services for the placement of vacancy notices, tenders and public notices (contract A003).
    Exceptions to this include:
    • where there is a recognised need for a display advertisement to be placed in the early general news (EGN) or other non-classified section
    • advertisements that market educational courses.
  • where an agency wishes to run routine Government advertising outside the consolidated format, permission must be sought from the Manager, Communications and Protocol Unit (DPAC) outlining justification for the variation.
Selling or accepting advertising

It is recommended that agencies consult the Manager, Communications and Protocol Unit (DPAC) before publishing advertisements in their print and electronic communication materials, or selling advertising space or time to any source outside government, particularly where advertisements are likely to be contentious (see section 8.10 Sponsorship).