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Online advertising

Online advertising encompasses all forms of advertising online, including (but not limited to) ads on news sites, banner ads and Facebook ads.

The mandatory font and colour palette apply to online advertising. Where space allows, the Tasmanian Government logo must be included in the ad, preferably in the bottom right hand corner.

Where space is limited, the ad must link to a Tasmanian Government site, or a social media site or page that clearly identifies the Tasmanian Government as the owner or source of information, either through a logo or statement of ownership