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Tasmanian Government logo

Browse the Style Guide:

There are two versions of the Tasmanian Government logo – a vertical version and a horizontal version. Use the version of the logo that will achieve the most effective representation of the logo in the space available.

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Tasmanian Government version of logo
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Tasmanian Government version of logo - Horizontal
   

The ‘Explore the Possibilities’ strapline version of the Tasmanian Government logo may only be used on marketing materials of the Tasmanian Government where it is deemed appropriate.

Seek advice from the Agency Communications Manager prior to using this version of the logo.

Minimum size, colour and clear space requirements for the ‘Explore the Possibilities’ strapline version of the logo are the same as for the primary Tasmanian Government logo.

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‘Explore the Possibilities’ strapline version of the logo – vertical version
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‘Explore the Possibilities’ strapline version of the logo – horizontal version
   

The minimum size for reproduction of the logo is 20mm wide if vertical and 30mm wide if horizontal. 

If the surface area of the object does not allow the logo to be used at the minimum size (i.e. on a pen) use a tas.gov.au URL in its place.

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Minimum 20mm/75px in width
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Minimum 30mm/115px in width
   

A certain amount of space must be maintained around the logo. The exclusion zone (pictured right) shows the minimum space required which must be left clear. Clear space is measured by the ‘T’ in Tasmania.

Under no circumstances is a business unit or department name to be attached to the logo.

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Exclusion zone around the logo is determined by the height of the 'T'
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Exclusion zone around the logo is determined by the height of the 'T'
   

The logo appears in three colours: Blue PMS 653, Olive PMS 618 and Black.

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Tasmanian Government logo colours
     

AccessGovernment logo files, or if external to Government, contact the relevant Agency Communications Manager.

Note:
If the logo is to appear in one colour, it must be black, Blue PMS 653, or white e.g black or blue logo on a white background or a white logo reversed out of a solid background. If the logo is to appear on a coloured background, a mono version of the logo must be used. Use either black or white – whichever provides maximum contrast.

The logo is not to appear on an image, such as a picture or photo, where it can be avoided. If the logo has to appear on an image, use a mono version (either white or black) for maximum contrast.

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Black mono vertical version of Tasmanian Government logo
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Black mono horizontal version of Tasmanian Government logo
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Blue mono vertical version of Tasmanian Government logo
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Blue mono horizontal version of Tasmanian Government logo
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Reverse mono black vertical version of Tasmanian Government logo
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Reverse mono black horizontal version of Tasmanian Government logo
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Reverse mono blue vertical version of Tasmanian Government logo
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Blue mono horizontal version of Tasmanian Government logo
Below are examples of best and worst-practice uses of the Tasmanian Government logo:

Tip:

When resizing the logo in Microsoft Word and other design applications, make sure you hold the shift key down to scale proportionally.
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The logo must only be used in the forms specified and illustrated in the Style Guide and Logo Policy
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Do not put the department or business unit name underneath the logo or to appear as part of the logo
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Do not use any other colours or use any other typefaces other than those specified
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Do not create your own version or add text underneath
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No outlines of any kind can be used
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Do not change the format, colour or shape of the logo
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Do not place the colour logo on a coloured background or an image, use the mono version