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Manipulated logos? No base wave? Comic Sans? Don’t make these mistakes!

There are a few important changes to the Tasmanian Government corporate identity and branding requirements in the third edition of the Tasmanian Government Communications Policy (Communications Policy) and the fifth edition of the Tasmanian Government Style Guide and Logo Policy (Style Guide), released this week.

The most significant changes are:

  • the default version of the logo is now the ‘Tasmanian Government’ version with the ‘Explore the Possibilities’ version only used on certain marketing materials.
  • the mandatory font for websites has changed to Arial and there is now more flexibility around the fonts used for headings and menus on Tasmanian Government websites.

Read on for a summary of all the changes included in these editions.

In the new editions, you'll also find new design examples including the Plastic Bag Ban campaign, DHHS's new Twitter account, TasALERT; Tasmania's official emergency information source, the Riverline campaign, and specific materials including PowerPoint slide templates, a new sub-brand stationery example and more.

We’ve also released a new version of the Cabinet Communications Strategy Template which you’ll find under Project resources in the Templates section of the Communications Website.

Each agency’s communications unit has been provided with printed copies of the new Style Guide, you can read the entire Style Guide and the Communications Policy online or print your own copy off.

Remember your first point of contact for advice on branding and other communications activities is your agency’s communication unit