Social media includes the group of websites and applications that enable users to create and share content or to participate in social networking.
There are a variety of reasons why it may be more appropriate to publish content on a third-party social media site rather than a Tasmanian Government website. Certain sites may provide functionality that cannot be provided on internally-run sites (such as allowing user contribution of content), or may be more effective at reaching the target audience than Tasmanian Government websites.
Examples of external websites that could be used to publish content include:
- social networking sites
- media sharing sites
External websites, particularly social media sites such as social networking, wiki and blog sites, usually require regular updates and interaction from both the content provider and the public to be successful. External websites will also have terms and conditions of use that will impact on how the Tasmanian Government can use the site.
Style Guide requirements
All Tasmanian Government social media accounts must be readily identifiable by the target audience as being managed by the Tasmanian Government.
The Style Guide outlines the branding requirements for Tasmanian Government:
Communications Policy requirements
Read more about the requirements for non-Tasmanian Government websites.
- Social Media Strategy template
- ABC’s Use of Social Media Policy
- Government of South Australia social media guidelines
- Mashable Community Commenting Guidelines