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Road Safety Advisory Council. Towards Zero.

The biggest causes of serious casualty road crashes in Tasmania are speed, alcohol and inattentiveness. There were 1,621 serious casualties – 202 fatalities and 1419 serious injuries – in the five years to the end of 2011. The Road Safety Advisory Council’s goal is to have no serious casualties and together we can work towards achieving that goal. The main things every driver can do is always obey the road rules, not drive after drinking alcohol and drive at a speed suitable to the weather and road conditions. Road crashes are avoidable. Going too fast, driving after drinking alcohol, texting or talking on your mobile while driving can result in a crash in which you and others could be seriously injured or killed. Lives can change for the worse in seconds but it can be avoided by driving safely.

Towards a zero road death and injury road toll is the major goal of the Road Safety Advisory Council. The Motor Accidents Insurance Board funds an integrated approach – enforcement and education – to achieving that goal. The MAIB funds 16 traffic police and public education (advertising) campaigns. The biggest causes of death and injury are speed, drinking and driving, and inattention. The Council’s advertising campaigns are targeted at addressing the main causes of road crashes: road users’ behaviours and attitudes. The long-term goal is to make unsafe driving socially unacceptable.