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Department of Justice, Consumer Affairs and Fair Trading
Consumer Affairs and Fair Trading
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Permanent ban on the sale of small, high powered magnets


On 15 November 2012 the Commonwealth Assistant Treasurer, as Minster responsible for the administration of the Australian Consumer law, imposed a permanent ban on the sale of small, high powered magnets which pose a risk of serious injury or death if swallowed by children.


This ban applies to magnets that:


  • are small enough to fit into the small parts cylinder used in the mandatory standard for toys for children up to and including 36 months of age
  • have a magnetic flux of 50 or more.
  • are marketed by the supplier as, or supplied for use as any of the following:
  • a toy, game or puzzle (including but not limited to an adult desk toy, an educational toy or game, a toy, game or puzzle for mental stimulation or stress relief)
  • a construction or modelling kit
  • jewellery to be worn in or around the mouth or nose.


Sets of these small, high-powered rare-earth magnets, with diameters of approximately 4mm to 5mm have been marketed under various names, including 'BuckyBalls', 'Neocubes' and 'Neodymium sphere magnets'.


The permanent ban was imposed following interim bans put in place by state and territory ministers in August. The Assistant Treasurer’s decision followed consultation with manufacturers, importers, distributors and retailers of the products.


The banned products have been involved in a number of incidents across Australia where children have swallowed the small magnets and suffered serious injury and in at least one case death.


Some older children and teenagers have also swallowed the magnets after using them as imitation tongue or lip piercings.


If a child swallows more than one of these high-powered magnets, they can attach to each other across the intestinal wall and perforate the intestine, requiring emergency surgery.


The full text of the ban notice is available on the ACCC website.  For general information on product safety and other banned products visit Product Safety Australia