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Far from Ordinary


Brand Tasmania recognises that a vital ingredient to the successful development of its marketing efforts is its  relationship with private sector companies, industry associations, organisations, educational institutions, community  organisations and local and state government bodies.

To formalise these relationships, Brand Tasmania has created partnership opportunities to enable organisations to  champion the Tasmanian Brand. 

To enlist as a Brand Tasmania Partner, an organisation must demonstrate a commitment to the Tasmanian brand  values defined by the Brand Tasmania Council and agree to meet the council’s brand criteria. 

Brand Tasmania is an independent marketing initiative, jointly supported by the private sector and the State  Government. The council promotes the advantages of living, working, learning, visiting and doing business in the state.

The Brand Tasmania Council is committed to the promotion and protection of the Tasmanian brand and the values that constitute that brand in national and international markets.

So why become a Brand Tasmania Partner?

Brand Partners benefit from cross-promotions, information sharing, mentoring and network opportunities, as well as the use of the generic brand values of Tasmania in a way that will increase market awareness and marketing opportunities for themselves and all Tasmanian businesses. Brand Partners will have access to the full range of Brand Tasmania promotional material as outlined in the inventory of resources listed under Brand Tasmania Resources.

There is no Partner’s fee, but applicants need to consider how they might support the work of Brand Tasmania through in-kind contributions.

The opportunities for Brand Tasmania Partners include:

Brand Tasmania Website

As a Brand Tasmania Partner your brief profile is included in the relevant industry section on the Brand website. 

E-friends Newsletter

Partners have the opportunity to lift their national and international profile in Brand Tasmania’s monthly electronic newsletter with newsworthy stories.

BrandBiz Newsletter

Published and distributed exclusively to Partners each quarter, BrandBiz keeps you informed about the activities of the Brand Tasmania Council.

Regional workshops and networking opportunities

The Brand Tasmania Council is committed to holding marketing workshops and networking functions in the state.

Visiting Journalists Program

Targeting prominent national and international journalists this program connects the media to as many interesting and innovative Tasmanian businesses as possible.

Supply of marketing material

Partners have access to a suite of generic marketing items to help them to tell the Tasmanian story

Brand Champions campaign

Brand Tasmania profiles Partners in a series of videos distributed on the Brand Tasmania YouTube Channel.

Tasmanian Brandmark

Partners are entitled to use the registered Tasmanian brand-mark identity system in approved situations to support its marketing activities.

To apply to become a Partner review the Partnership Guidelines and complete the application form