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Far from Ordinary

Newsletter, December 2013, Issue 145

Seafood cruise to seduce tourists

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Sea Dragon, one of three purpose-built Seafood Seduction vessels, with clients on board and Robert Pennicott attending to the rock lobster. Image courtesy of Pennicott Wilderness JourneysTasmania has a new top-shelf tourist attraction following the launch in November of Robert Pennicott’s Seafood Seduction marine tours.

Each journey begins, for a group of 12 or fewer, among the fishing boats moored at Constitution Dock, close to tourist hotels in the heart of Hobart.

As the scenic splendours of the Derwent River and the D’Entrecasteaux Channel unfold, guests will be invited to help their experienced, local guide gather oysters, mussels, sea urchin and abalone from Tasmania’s famously clear waters.

They will pull up a crayfish pot at the southern tip of Bruny and catch a fish or two, before dropping anchor in a calm, secluded bay.

The guide will prepare and serve up the catch as part of a memorable gourmet lunch, typically including abalone, crayfish, oysters, sashimi, sea urchin, salmon and mussels.

The fine fare will be accompanied by local wine, beers, ciders and juices.

The Pennicott Cruises website boasts: “Nowhere else in the world is there a journey like this – and you can’t get Tasmanian seafood any fresher.”

“This is exactly the type of experience we know tourists are looking for, particularly visitors from the rapidly growing Asian market,” the Premier, Lara Giddings, said at the launch.

“These people are looking for authentic experiences which make the most of Tasmania’s natural environment, stunning scenery and premium produce.

“Rob’s new venture ticks all of those boxes.”

Happy cruisers … with Tasmanian seafood like this why wouldn’t you smile. Image courtesy of Pennicott Wilderness JourneysPennicott Wilderness Journeys received a $506,000 grant through the Australian Government’s Tasmanian Innovation and Investment Fund, to build three new custom-designed boats.

The identical 11.3 metre Naiad vessels each have a spacious enclosed cabin containing comfortable leather seats for 12 people.

Large awning windows provide unobstructed views and allow guests to immerse themselves in their surroundings.

The Minister for Tourism, Scott Bacon, said: “Our State is continuing to develop world-class experiences that are generating widespread international recognition in publications such as Lonely Planet or respected websites like Trip Advisor.

“Tasmania is becoming a leader in so many areas and Rob’s Seafood Seduction tour is yet another example of local ingenuity and the creative, confident investment in tourism that will help deliver Tasmania its competitive edge in the months and years ahead.”

Bruny Island Cruises won Best Attraction and Ecotourism awards at the recent Tasmanian Tourism Awards, along with the Qantas Award for Excellence in Sustainable Tourism.

For further stories in this month’s newsletter, please click on the headlines.

Tetsuya puts Tassie on elite tour list

Saffire resort as it appears on the Relais & Chateaux websiteTasmania’s Brand Ambassador Tetsuya Wakuda has helped the State establish itself firmly in the world’s most trusted guide to fine hotels, restaurants and itineraries for cashed-up travellers. If you would like to hear how Tasmania features in a new Route de Bonheure, please click on the headline.


Get serious about Asia, urges lavender exporter

Nabowla’s beautiful lavender farm could be a template for export marketing success. Image courtesy of Bridestowe EstateThe Tasmanian brand has the potential to challenge and excel against some of the world’s great brands, according to the Managing Director of the Bridestowe Estate, Robert Ravens. If you would like to read a thoughtful interview about our Asian future, please click on the headline.


Tassie sparklings ‘rivalling Champagne’

Stephen Pannell … “the true quality of sparklings out of Tasmania at the moment is fabulous”Tasmanian vineyards picked up a cascade of top awards in Hobart and around the country in November, as one prominent interstate judge rated our sparkling wines as “rivaling the quality of Champagne.” If you would like to read some good wine news, please click on the headline.


GMO ban vital to our brand

Luke Burgess … “damage to the Tasmanian food brand and the hospitality industry would be incalculable”The Brand Tasmania Council has recommended to the Tasmanian Government that its ban on genetically modified organisms (GMOs) should remain in place. If you would like to hear the arguments put forward in our survey of industry, please click on the headline.


Farmers applaud food-science course

Roger Stanley … “Tomorrow’s food companies will be faster, leaner and adaptive.” Image courtesy of UTASThe Tasmanian Farmers and Graziers Association has applauded a Food Science and Innovation course to be introduced next year by the University of Tasmania. If you would like to read about the three-year BAppSc (Food Science and Innovation) degree course to be overseen by Professor Roger Stanley at UTAS’s Launceston campus, please click on the headline.


Baroque to feature Lezhneva’s silvery tones

Julia Lezhneva … “silvery tone like extruded moonbeams.”Two rising stars of baroque opera, Russian soprano Julia Lezhneva and Spanish countertenor Xavier Sabata, will feature in the second Hobart Baroque festival in March. If you would like to read about a festival that will include a U.S. production of Handel’s Orlando, please click on the headline.



Tasting guide is a best seller

Graeme Phillips … ‘knows Tasmania better than most’Your December News-in-Brief leads off with the launch of the sixth edition of A Guide to Tasting Tasmania by Brand Tasmania’s Food & Wine Writer, Graeme Phillips. We report on Tassal being deemed the nation’s best large seafood business and Tasmanian Heritage St Claire being judged the nation’s best cheese. We also glory in the Brand Tasmania video Tasmania, Don’t Change a Thing winning a gold award – and that’s just a start. If you would like to read the December edition of News-in-Brief, please click on the headline.


Competition 145

Quiz prizes this month will be copies of A Guide to Tasting Tasmania by Brand Tasmania’s Food & Wine Writer, Graeme PhillipsQuiz prizes this month will be copies of A Guide to Tasting Tasmania by Brand Tasmania’s Food & Wine Writer, Graeme Phillips





The November quiz answer: Bill Bailey

This month's question: Name the new Artistic Director for Ten Days on the Island

Closing date: 10/02/2014

Send your answer...

Please note the email address you use must match the address you supplied when you submitted your eFriend application!


For further information contact:

Robert Heazlewood
Executive Director

Mike Jenkinson
Communications Consultant