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Theatre of the World Exhibition in Paris

Thu 17 October 2013

Scott Bacon

Minister for Tourism

Tasmania’s Theatre of the World Collection will be on show at France’s most prestigious art gallery, La Maison Rouge in Paris for three months starting tomorrow.

The Minister for Tourism, Scott Bacon, said today that this is the first Australian exhibition to be shown at La Maison Rouge.

“The  Theatre of the World Exhibition was a collaboration between the Museum of Old and New Art and the Tasmanian Museum and Art Gallery which was on show at MONA between June 2012 and April this year.

“The exhibition attracted about 350,000 visitors over this period.

“The highly successful exhibition combined over 400 objects and artworks was the largest between a public and private museum in Australia to date,” he said.

Mr Bacon said that the exhibition will open in the lead up to France’s largest and most prestigious art fair that brings thousands of international artists, collectors and media to Paris each year.

“The Art Fair will run from the 24 - 27 October and will provide additional opportunities to promote Tasmania to a global audience.“Tasmanian travel and lifestyle including Tasmanian food and wine will be promoted to French and European travel operators and the European and British media,” he said.

Mr Bacon said that Tourism Tasmania is also working with the International Media Hosting Program and Tourism Australia to target significant French cultural and lifestyle media.

“Patricia de la Tour writes for the high end publication Madam Figaro whose Saturday readership has over 1.3 million readers will be spending 5 to 7 days in Tasmania.

 “There will be an article in Le Monde’s Lifestyle magazine, the most-read daily newspaper in France, introducing the Theatre of the World Exhibition as well as Tasmania as a destination.

“This is a great opportunity to promote Tasmania and showcase Tasmania’s burgeoning arts culture in France and broader Europe,” he said.