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Our beautiful island State continues to perform strongly as a vibrant and popular tourist destination. Since the Labor Government's election in 1998, the number of visitors to Tasmania has hit record levels and the level of interest in developing new tourism experiences and infrastructure remains strong.


Tasmania continues to have a strong reputation both around Australia and overseas as a leading tourist destination, with innovative new experiences like the Museum of Old and New Art (MONA), Barnbougle and Saffire continuing to generate strong interest.


In 2011, more than 860 000 visitors came to uncover the many treasures that as locals we've always known about. During their stay these visitors injected a total of almost $1.46 billion into our economy. Around 24,500 people are also directly and indirectly employed in Tasmania because of tourism. This makes tourism a strong economic driver for our state and a significant employer of Tasmanians.


By continuing to work closely with our tourism industry, the Tasmanian Government is striving to build on the impressive growth of the past eleven years.


While the domestic and global tourism market is challenging and volatile, we are confident that with our strategic direction and our contemporary and innovative marketing campaigns, we can continue to build a strong and sustainable tourism sector for Tasmania and its communities.