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Opting out of Ad Serving Cookies

What does it mean to opt out?
TruEffect™ uses cookies primarily to remember repeat users, but also to maintain campaign frequency and other campaign housekeeping functions. To opt out is always an option. Choosing to opt out means your browser will no longer be associated with a unique cookie, but will instead store a non-unique cookie value of "ID=OPT_OUT". By opting out you have not disabled the cookie functionality within your browser, you will continue to retain a TruEffect™ cookie.

Cookies are specific to your browser. If you use multiple types of browsers on one computer (e.g., Internet Explorer and Mozilla Firefox) you will need to opt out separately for each browser.

Cookies are unique to each computer. Therefore you must opt out separately on all computers you use.

If you delete all of your cookies, specifically the "Opt Out" cookie, you will have to go through the opt out process again to reactivate your opted-out status.

There are still some "volatile" or "non-persistent" cookies that may reside in your browser cookie file for short periods of time (e.g., during a session or for 24 hours). These cookies are used for storing information about things such as rich media and ad duplication, but do not provide tracking for campaign frequency or campaign management purposes.

To learn more about cookies, Internet advertising and the opt out process, please visit

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