Media release: requirement guidelines
While there are many ways of informing the media, a media release tends to be the most effective when you want to make an announcement or inform the media of something the Government would like reported.
There are several advantages of using a media release:
- it saves time for you and the media
- it helps the media get the facts right
- it may be used word for word in local/community newspapers if written in the right style
- it forces the writer to think through the issues and check facts
- it can be disseminated to a number of different media outlets at the same time.
Writing a media release
There are some basic pointers to writing a media release:
- use short sentences
- use short paragraphs
- use the ‘active’ voice
- use positive words and phrases.
The first paragraph (the intro or lead para) is the most important.
It should contain the important facts and be a concise summary of the total story. This can be achieved by answering WHAT (happened), WHERE (it took/will take place), WHY (it occurred/will occur), HOW, WHEN and to WHOM.
Other points to remember:
- include the name of the Minister and his/her portfolio
- use a heading that summarises the story in no more than half a dozen words
- include (where possible) the Tasmania Together Goals/Benchmarks to which the story relates
- include the name of the relevant media advisor and his/her phone number
- be sure to date the release.
Whole-of-Government media protocols
Refer to the Media protocols: whole-of-Government to ensure that information flow achieves the best possible outcomes in terms of communicating the Government’s position.