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Campaign advertising: budget checklist

Checklist of possible campaign costs

Creative
  • Developing the campaign
  • Communications strategy
  • Content development
  • Creative concepts/design
  • Copy writing/editing
  • Other consultants costs, eg photography
Research and evaluation
  • Qualitative and quantitative research
  • Concept testing eg focus groups
  • Post campaign monitoring and evaluation
Production
  • Printing
  • Pamphlet/book/brochure
  • Flyer/poster
  • Street poster/billboard
  • Kit Folder
  • Re-printing existing resources
  • Multimedia
  • CD Rom
  • DVD Video
  • Website
  • Multiple formats
  • Translating resources into other languages
  • Captioning – open, closed
  • Braille
  • Large print
  • Audio (mp3, Podcasts)
  • Incidentals
  • Photocopying - campaign letters, survey forms
  • Couriers
  • Mail house or packing/postage
  • Launch
  • Venue
  • Catering
  • Talent or artist fees
Media advertising
  • TV
  • Radio
  • Print
  • Web
  • Outdoor
  • Direct mail