There are a variety of reasons why it may be more appropriate to publish content on a third-party website (external site) rather than a Tasmanian Government website. Certain sites may provide functionality that cannot be provided on internally-run sites (such as allowing user contribution of content), or may be more effective at reaching the target audience than Tasmanian Government websites.
Examples of external websites that could be used to publish content include:
- social networking sites
- media sharing sites
External websites, particularly social media sites such as social networking, wiki and blog sites, usually require regular updates and interaction from both the content provider and the public to be successful. External websites will also have terms and conditions of use that will impact on how the Tasmanian Government can use the site.
Style Guide requirements
All social media sites, online advertising or applications set-up by the Tasmanian Government must be readily identifiable by the target audience as coming from the Tasmanian Government.
This should be done by including the Tasmanian Government logo or a statement of ownership on the site, for example, in the "About Us" section of a page.
The Style Guide and Logo Policy is currently being updated to include requirements for online advertising, sites and applications. For more information, contact DPAC Communications and Marketing Unit.
Communications Policy requirements
Read more about the requirements of the Communications Policy about publishing content on non-Tasmanian Government websites.