Advertising is used by the Tasmanian Government to inform the public of their rights, obligations and entitlements, as well as explain government policies, programs and services. As with any of its communications activities, the Tasmanian Government is responsible for ensuring relevance, accuracy, objectivity, accessibility, compliance and accountability through diligent and appropriate planning.
Campaign advertising is a sustained series of advertising used to motivate, inform, educate or change attitudes or behaviour among a broad range of citizens, and can appear in any media or combination of media.
Non-campaign advertising is routine advertising carried out by agencies around their operational activities. This may include - but is not limited to - recruitment, employment, educational courses and enrolment, auctions and tenders, announcements, public and statutory notices and emergency notices.
Style Guide requirements
All Government advertising must be readily identifiable by the target audience as coming from the Tasmanian Government, which includes using the Tasmanian Government logo and style guide.
The Style Guide outlines the branding requirements for:
Communications Policy requirements
- Advertising - Print Media Services for Vacancy Notices, Tenders and Public Notices (Master Ordering Arrangement) -
- Advertising - Radio (Master Ordering Arrangement) -
- Advertising - Television (Master Ordering Arrangement) -
- Campaign advertising: budget checklist -
- Campaign advertising: creative brief -
- Campaign advertising: development guidelines -
- Campaign advertising: proposal evaluation criteria -
- Classified advertising guidelines -
- Lodging classified advertising: instructions -