Government information should be equally accessible to all individuals and groups within the community, including those with diverse communication needs, including low levels of literacy, sensory or cognitive disabilities and people who rely on assistive technology, those from culturally and linguistically diverse communities and those with limited access to technology (see Policy statement 2). This means that particular attention should be given to ensuring the public can understand and use the information in the way it was intended by the Government.
To maximise accessibility of information, agencies must:
- consider the accessibility of particular communication methods among target audiences when designing communications strategies (e.g. internet access in rural areas, podcast usage among seniors, text heavy messages to young people)
- use plain language, a consistent style and an appropriate tone to ensure target audiences (external and internal) can understand information being communicated in writing or verbally
- consider the need to deliver information in alternative formats (e.g. Braille, large print, via accredited interpreters or translators) where target audiences are from culturally and linguistically diverse communities or have diverse needs including low levels of literacy, sensory and cognitive disabilities or reliance on assistive technology
- ensure all multimedia productions developed for or by the Tasmanian Government comply with the requirements of the Tasmanian Government Captioning Policy (See section 8.3 Multimedia productions).