D - Basewave device
The basewave provides a divide between the general design and the logo. It is a strong element of the Tasmanian Government brand.
The logo must be positioned below the basewave in the bottom right-hand corner. The department name should appear in the left-hand bottom corner and should be clearly separate from the logo. Using the basewave and logo in this consistent manner will create a strong identifier.
Use of the basewave is mandatory. However, the proportions of some formats make it impractical to apply the basewave in design.
- Extra-wide format. If the width of a format is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo, which contains the basewave element. In this instance, the logo should be positioned in the bottom right-hand corner fo the design.
- Extra-narrow format. In the case of print advertisements, if a format is two columns or less in width, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo. The exclusion zone must be maintained around the logo.
Tip:The basewave must not be distorted. If unsure, compare the design to the example provided on this page, or see examples further down this page.
Tip:The vertical logo is taller than the horizontal logo. Using the horizontal logo allows the basewave to move lower on the page and gives more room for the design content.
Text below the basewave must be restricted to two lines and may include:
Department name OR
Department name OR
Business unit name AND Department name OR
Contact number AND Department name OR
URL AND Department name
Text may only run to three lines when the department name does not fit in two lines.
In the case of a joint project between two or more agencies, no department name should be specified. Consider using ‘Tasmanian Government’ instead or leave the area blank and represent the agencies in the area above the basewave.
The inclusion of a URL or a contact number below the basewave is intended to allow this space to act as a ‘call to action’ as well as a design element. The contact number and URL should not be accompanied by other words such as ‘call now’.
The recommended font size for an A4 format is 12pt Gill Sans light, 80 kerning (optional), 15pt leading. This should be scaled in proportion to size of the document used.
The basewave should extend from one side of the design to the other. A white border of a maximum of 10mm is acceptable.
The logo must be the minimum size of 20mm wide (if vertical version used) or 30mm wide (if horizontal version is used).
The basewave must not be distorted. If unsure, compare the design to the example provided below.
The basewave may appear in three colours: blue, black or reversed out of a solid colour.
If appearing in colour: the basewave must only be Blue PMS 653, the logo must appear in its specified colours and the font must be black. The background below the basewave must be white.
If appearing in mono (black and white): the mono version of the logo and basewave must be used. The background below the basewave must be white.
Reversed (white on a solid background): the basewave and logo may appear reversed out of a background colour. The logo and basewave design may only be reversed out of a solid colour, not an image.