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Q. Radio

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Radio

Radio advertisements must be identified as coming from the Tasmanian Government. This must be done by either:

  • including the words "Tasmanian Government" in the advertisement
  • including a "tas.gov.au" URL in the advertisement
  • include the spoken tag line: "Tasmania, explore the possibilities" in the advertisement.
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Example of a 30 second radio advertisement
     

Master Ordering Arrangement

Integral Communications currently holds the Master Ordering Arrangement for radio advertising for the State Government. It has responsibility for negotiating rates with Commercial Radio Tasmania and other relevant stations to arrange a collective discount for advertising across all radio stations and can provide professional advice and assistance.

Radio advertising can be placed either directly through one of the individual radio stations, through Commercial Radio Tasmania, or through any advertising agency.

Community Service Announcements (CSAs)

The requirements for radio advertisements remain if an ad is featured as a CSA. Representation of the station's support will depend upon individual negotiations.