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L - Print advertising

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Classified advertising

Non-campaign advertising refers to print advertisements displayed in the employment, public notices and tenders sections of the newspaper. Typically, the advertisements seek to impart information in a direct and unembellished manner. For example, advertising for recruitment, educational courses and enrolment, auctions and tenders, announcements, public and statutory notices and emergency notices.

Print advertisements placed in the jobs, public notices and tenders sections are done so under a whole-of-government banner. As the Tasmanian Government logo is already featured in the banner, individual advertisements do not need to include the logo or basewave. Font must be Gill Sans.

Non-campaign advertising is booked through Gray Matters Advertising, the agency that currently holds the Master Ordering Agreement.

See further details of the contract and the Tasmanian Government Communications Policy’s advertising requirements.

Example of classified advertising

Early general news (EGN) print advertising

Early general news (EGN) refers to the front section of the newspaper in which the main news stories are located.

Any print advertisements placed in the EGN section need to incorporate the Tasmanian Government logo, basewave, Gills Sans font and the colour palette.

The logo may not be any smaller than the minimum size requirement – 20mm for the vertical version and 30mm for the horizontal version.

The basewave must meet the sides of the advertisement; there cannot be space on either side.

If the width of the advertisement is more than twice the height of the advertisement, use of the basewave is optional. The basewave is to be replaced by the horizontal logo.

If the width of the advertisement is 2 columns or less, use of the basewave is optional. The basewave is to be replaced by the horizontal logo.

Advertisement with no basewave
Typical EGN print advertisement

Master Ordering Arrangement

The State Government has a Master Ordering Arrangement for print advertising with Gray Matters Advertising. Gray Matters has responsibility for negotiating Government rates with each of the Tasmanian daily newspapers and major interstate newspapers.

Print media advertising, other than classified advertising, can also be placed through any advertising agency or directly through a publisher.