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S. Branding and collateral

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Branding and collateral

Collateral includes marketing promotional material e.g. pens, stickers, notepads etc. Products produced for retail sale are eligible to apply for an exemption from mandatory elements.
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Rulers
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Sticky notes
   

Minimum representation

The logo is the only element that is mandatory for most collateral. The minimum size of the logo is 20mm for the vertical version and 30mm for the horizontal version. If the surface area of the object is smaller than the minimum size requirement, a smaller version of the logo may be used and the strap line should be removed.

Stickers

Colour or mono logos can be used depending on the specification of the job.
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DPIPWE sticker
     

Pens

Use the strap line if size allows.
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Pen
     

Clothing

The Tasmanian Government logo should appear on all uniforms. Department and division names must not appear as part of the Tasmanian Government logo i.e. not directly under or beside ‘Tasmania’.

Use the logo on the left breast. The department name or other logos (if required) are positioned on the right breast and aligned with the word ‘Tasmania’ or the strap line.

Business units associated with the provision of law and order or emergency services may use only service-specific logos on operational uniforms.

Sub-brands may place the sub-brand logo anywhere on the uniform other than next to the Tasmanian Government logo on the left breast.

If the strap line is inappropriate for reproduction, use the "Tasmanian Government" version of the logo.

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Example of branded clothing
     

Motor vehicles

Logos for Government vehicles are to appear on the driver and front passenger doors. Select the most appropriate colour logo for maximum visibility against the colour of the vehicle. See page D5 for colour guidelines.

Minimum logo depth is 100mm and maximum depth is 200mm.

Individual agencies may determine which of their vehicles should carry the logo, according to the intended use of the vehicle. Emergency services may use only service-specific logos on their vehicles.

Signage may include the department name or web address.

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Example of motor vehicles