P - Television & multimedia
In this section: Television | 30 seconds and above | 15 seconds and below | Authorisation frame | Master Ordering Arrangement | Community Service Announcements (CSAs) | Captioning | Presentation of partnership and support logos |
30 seconds and above
The Tasmanian Government logo must appear for a minimum of 2.5 seconds on the pre-end frame screen of all television commercials and productions produced by agencies, while the strap line is spoken.
The logo is to be a minimum size of one-third of the screen height and should appear in full colour on a white screen. A television-ready visual file is available from the Director, Communications Policy (DPAC).
If sponsors logos are to be used, they are to appear evenly spaced along the bottom of the screen under the Tasmanian Government logo.
In cases where the use of the strap line under the logo and in the voice over is inappropriate, contact the Director of Communications (Office of the Premier) for an exemption.
15 seconds and below
All television advertisements must carry the official authorisation end tag “Authorised by the Tasmanian Government, Hobart. Spoken by (name/s talent)” on screen. These words must appear on a black screen for at least 1.5 seconds.
The words “Authorised by the Tasmanian Government, Hobart” must be spoken at the same time as the authorisation end frame is shown. The authorisation is written in Futura mid BT in 20-24 point. During a care taker period, the “spoken by” information must be included in the voice over.
Master Ordering Arrangement
Integral Communications currently holds the Master Ordering Arrangement for the State Government’s television advertising. It has responsibility for negotiating rates with each of the television stations and can provide advice and assistance with the placement of advertising.
Television advertising can be placed either directly through one of the individual television stations, or through any advertising agency.
Community Service Announcements (CSAs)
All television commercials/community service announcements, videos, DVDs and CD-ROMs produced for broadcast or viewing by the public must include captioning for the deaf and hearing impaired.
This includes general information videos and DVDs playing in a Government office, customer service area, public hospital, public event or trade show and videos and DVDs that the public can request, hire or purchase.
See the Tasmanian Government Captioning Policy for more details.
Presentation of partnership and support logos
If the Tasmanian Government is participating in a joint partnership with other organisations, the Tasmanian Government logo is to appear in the same size and proportion as logos of participating organisations. The Authorisation Frame is not required.
If organisations are providing sponsorship or support to a Tasmanian Government project or initiative, their logos may appear on the pre-end frame below the Tasmanian Government logo. The Authorisation Frame is required. If the Tasmanian Government is providing support or sponsorship to an organisation or initiative, the Tasmanian Government logo must appear in its entirety with the ‘supported by’ or ‘sponsored by’ tag.