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G - Determining how to use the Tasmanian Government logo

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Representing more than one Tasmanian Government agency

Only one Tasmanian Government logo is to be used where more than one Government agency is involved.

Only one agency may be mentioned under the basewave. In the case of a joint project between two or more agencies, leave the area under the basewave blank or consider using ‘Tasmanian Government’ or one URL. In this case, reference to individual agencies and/or business units may appear above the basewave within the text or design.

Agency names should not be positioned so that they appear to be part of the Tasmanian Government logo.

Partnerships, sponsorships and support

There are many situations in which the Tasmanian Government needs to be acknowledged for its involvement with external organisations. These occasions can be divided into three broad groups:

Partnerships

The Tasmanian Government is working with another organisation in delivering a project, program or service. A partnership denotes that both parties have equal ownership or are making equal contribution to the project.

Sponsorship

The Tasmanian Government has a formal sponsorship agreement to provide monetary or in-kind support.

Support

The Tasmanian Government has a formal agreement to endorse, fund or provide in-kind or monetary support, for example, support given through a formal grant deed.

A table has been produced to help you determine which situation applies. Read the table.

Is the Tasmanian Government the main owner of the initiative, with other organisations involved to a lesser degree? Yes This is a Tasmanian Government project. The Tasmanian Government Style Guide and Logo Policy is to be applied.

Logos of supporting organisations may appear above the basewave. No other logos are to appear below the basewave.
No
Is the Tasmanian Government one of two or more organisations who have equal ownership of the initiative? Yes This is a partnership. The Tasmanian Government logo must be presented with equal representation alongside the logos of participating organisations.

Mandatory elements of the Style Guide and Logo Policy, beyond the logo specifications, do not apply.
No
Does the Tasmanian Government have a formal sponsorship agreement for the initiative - for either in-kind or financial support? Yes This is a sponsorship arrangement. Use the "Sponsored by" Tasmanian Government logo.

Note minimum size requirements for the logo.

The Style Guide and Logo Policy, beyond the logo specifications, does not apply.

If the logo appears with other sponsor logos, the "sponsored by" words may be removed.
No
Does the ownder of the initiative need to recognised Tasmanian Government's in-kind support, endorsement or funding (through a funding agreement such as a grant deed) of the initiative? Yes The Tasmanian Government supports the initiative. Use the "Supported by" Tasmanian Government logo.

Note minimum size requirements for the logo.

The Style Guide and Logo Policy, beyond the logo specifications, does not apply.
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In a joint partnership, logos should be placed side-by-side
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The 'Sponsored By' Tasmanian Government logo
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The 'Supported By' Tasmanian Government logo
 

Use with the Australian Government logo

The "Tasmanian Government" version of the logo must be used alongside other government logos - State and Federal.

When being placed side-by-side, the Australian Government logo must be positioned on the left of the Tasmanian Government logo, at a minimum width of 20mm for the Coat of Arms.

The Tasmanian Government logo is to be the same height as the full Australian Government logo.

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Use of the Australian Government logo with the Tasmanian Government logo.
     

Promotional and graphic devices

A promotional or graphic device is any illustration or graphic that has been developed to represent a program or initiative. The device must be used within the Tasmanian Government design framework: It is not considered to be a logo and may not be placed below the basewave. It may be included in the general area of a design above the basewave.

Promotional and graphic devices are not to be used on stationery. Only sub-brand logos are permitted on stationery.

The development of any new promotional or graphic device requires approval from Manager Strategic Communications and Marketing, prior to production.

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Aussie of the Month graphic device, Department of Premier and Cabinet
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Healthy@Work graphic device, Department of Premier and Cabinet
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MyBond graphic device, Department of Justice
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The graphic device should appear above the basewave, not next to the logo

Using the Tasmanian brand mark in Government

The Tasmanian brand mark is managed by Brand Tasmania. It is designed to communicate messages that promote the value of being ‘Tasmanian’ and the State’s appeal as a place to live and work, visit, learn, trade and invest. The Brand Tasmania website provides more information about the brand mark and its accompanying design framework.

The use of the brand mark is not mandatory in Government but agencies can elect to use it in circumstances as outlined here.

Using the Tasmanian brand mark in conjunction with the Tasmanian Government logo

Government departments can choose to use the Tasmanian brand mark when communication efforts:

  • promote Tasmania as a destination (to visit, work, live or study) to primarily domestic audiences (local and interstate)

    i.e. Tourism Tasmania campaigns appearing in interstate newspapers; Events Tasmania banners displayed at supported events such as the Evandale National Penny Farthing Championships
  • promote Tasmania’s capabilities to primarily domestic audiences (local and interstate) i.e. a television campaign promoting Tasmania’s education and training system that is broadcast in Tasmania and interstate.
    In these instances, departments are not required to use other mandatory elements (base wave, font, colour palette) of the Tasmanian Style Guide and Logo Policy. The Tasmanian Government logo should be applied in a manner that clearly identifies the Government as the source/contact point, but the Tasmanian brand may have prominence.

Using only the Tasmanian brand mark

Government departments can choose to use only the Tasmanian brand mark, and the broader design framework, when communication efforts:

  • promote Tasmania as a destination (to visit, work, live, study) to primarily international audiences i.e. Tourism Tasmania campaign material destined for international markets
  • promote Tasmania’s capabilities (i.e. relevant to trade and investment) to primarily international audiences i.e. promoting premium food exports, niche manufacturing, ICT services etc at trade fairs.

Supplementary material

In circumstances where supplementary material is distributed to international audiences promoting the Government as a source of further information or assistance (i.e. brochures distributed at a trade fair), the Government logo must be used in conjunction with the Tasmanian brand mark.

Exceptions to this rule may include cases in which the application of two logos is not practical i.e. merchandise such as coasters and pens.

Recognising Government support or sponsorship

Where the Tasmanian Government is providing support or sponsorship to a third party organisation, this is to be recognised through use of the ‘supported by’ or ‘sponsored by’ version of the Government logo, as outlined in this guide.

Exceptions to this rule may include cases in which the sponsorship is designed to promote Tasmania as a destination (to visit, work, live or study) or to promote Tasmania’s capabilities.

A table has been produced to help you determine which situation applies. Read the table.

Are you primarily promoting a Tasmanian Government initiative, service or program? Yes Use the Tasmanian Government logo and design framework.
No
Are you promoting Tasmania as a destination or Tasmania's capabilities in a particular sector? No Use the Tasmanian Government logo and design framework.
Yes
Is the audeince primarily domestic (Tasmanians and interstate audiences)? Yes You must use the Tasmanian Government logo, and may choose to use the Tasmanian brand mark in conjunction with the Government logo. The Tasmanian Government design framework is not mandatory; the Tasmanian brand design framework may have prominence.
No
Is the target audience primarily international? Yes You may choose to use only the Tasmanian brand mark and the brand design framework.
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Example of a publication promoting Tasmania's capabilities to a primarily international audience.
     

Sub-brands

Sub-brands must be presented in conjunction with the Tasmanian Government logo. The sub-brand logo may appear either above or below the basewave, but not in both positions in the one application.

Below the basewave

The sub-brand logo may appear below the basewave. This is optional, however, if used, mandatory size and placement requirements apply: the sub-brand logo must appear to the left of the Tasmanian Government logo and both logos must be the same height.

Above the basewave

Sub-brand logos may also appear above the basewave. If presented above the basewave, the sub-brand logo may appear bigger than the Tasmanian Government logo below the basewave.

In support

In demonstrating sponsorship or support on third-party material, the sub-brand logo must appear together with the Tasmanian Government logo. Both logos must be the same proportions, with the sub-brand logo to the left of the Tasmanian Government logo. Both logos must appear as equal height, taking into consideration the minimum height requirements for the Tasmanian Government logo.

If third-party material can only accommodate one logo, the Tasmanian Government logo must be used.

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Tasmanian Government logo to be on right of sub-brand logo, both logos to be the same height
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Sub-brand logo above the base wave
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Tasmanian Government Logo to be on right of sub-brand logo, both logos to be the same height