You are viewing an archived copy of this website captured Fri Jan 04 15:35:01 AEDT 2013
Menu

C - Tasmanian Government logo

Browse the Style Guide:

Format

There are two formats of the Tasmanian Government logo – horizontal and vertical. Select the format that will achieve the most effective representation of the logo in the space available. The strap line must be included.

C1_1.jpg
Vertical version of Tasmanian Government logo
C1_2.jpg
Horizontal version of Tasmanian Government logo
   

Size

The minimum size for reproduction of the logo is 20mm wide if vertical and 30mm wide if horizontal.

A smaller version of the logo can only be used when the surface area of the object demands (i.e. on a pen). If the logo needs to be produced at a smaller size (i.e. it cannot fit in the available space at 20mm or 30mm) the strap line should be removed.

A certain amount of space must be maintained around the logo. The exclusion zone shows the minimum space required which must be left clear. This is measured by the 'T' in 'Tasmania' in the vertical logo and the 'a' in 'Tasmania' in the horizontal logo.

C1_3.jpg
Minimum 20mm in width
C1_4.jpg
Minimum 30mm in width
C1_5.jpg
Exclusion zone around the logo is determined by the height of the 'T'
C1_6.jpg
Exclusion zone around the logo is determined by the height of the 'a'

Colours

The logo appears in three colours: Blue PMS 653, Olive PMS 618 and Black. If the logo is to appear in one colour, it must be black or Blue PMS 653, either positive (black logo on white background) or reversed (white logo on a solid background).

If the logo is to appear on a coloured background, a mono version of the logo should be used. Use either black or white, whichever provides maximum contrast.

The logo is not to appear on an image, such as a picture or photo, where it can be avoided. If the logo has to appear on an image, use a mono version (either white or black) for maximum contrast.

C1_7.jpg
Tasmanian Government logo colours
C2_1.jpg
Black mono vertical version of Tasmanian Government logo
C2_2.jpg
Black mono horizontal version of Tasmanian Government logo
C2_3.jpg
Blue mono vertical version of Tasmanian Government logo
C2_4.jpg
Blue mono horizontal version of Tasmanian Government logo
C2_5.jpg
Reverse mono black vertical version of Tasmanian Government logo
C2_6.jpg
Reverse mono black horizontal version of Tasmanian Government logo
C2_7.jpg
Reverse mono blue vertical version of Tasmanian Government logo
C2_8.jpg
Blue mono horizontal version of Tasmanian Government logo
     

Do's and don'ts

Below are examples of best and worst-practice uses of the Tasmanian Government logo:

Tip:

When resizing the logo in Microsoft Word and other design applications, make sure you hold the shift key down to scale proportionally.
C4_1.jpg
The logo must only be used in the forms specified and illustrated in the Style Guide and Logo Policy
C4_2.jpg
Do not put the department or business unit name underneath the logo or to appear as part of the logo
C4_3.jpg
Do not use any other colours or use any other typefaces other than those specified
C4_4.jpg
Do not create your own version or add text underneath
C4_5.jpg
No outlines of any kind can be used
C4_6.jpg
Do not change the format, colour or shape of the logo
C4_7.jpg
Do not place the colour logo on a coloured background or an image, use the mono version
 

Tasmanian Government version of the logo

The strapline version of the Tasmanian Government logo is the default logo and must be used on all material.

The "Tasmanian Government" version of the logo is only for use in the following situations, in which the strapline version is inappropriate:

  • If an exemption was previously granted from the strapline and the "Tasmania" logo (no strapline) is being used
  • When the use of the strapline will be incompatible or inappropriate with the message being communicated, i.e. Gambling or road safety material. In this instance, seek advice from your Agency Communications Manager
  • Uniforms and clothing
  • Co-branding alongside other government jurisdictions
  • On letterhead, internal memos and faxes

Seek advice from the Agency Communications Manager prior to using the Tasmanian Government version of the logo.

TasGov_VertC_small.jpg
Strapline version of logo
100079-Tas-Gov_no-tag_rgb_hor.jpg
Tasmanian Government horizontal version of logo
100079-Tas-Gov_no-tag_rgb_vert.jpg
Tasmanian Government vertical version of logo
gambling-ad.jpg
Tasmanian Government version of logo on an advertisment
uniform.jpg
Tasmanian Government version of logo on a uniform