The Tasmanian Government delivers a wide variety of policies, programs and services that share the same goal: to serve the people of Tasmania. Effective communication can enhance service delivery to the community by managing expectations, enabling identification of issues, improving community interactions with government and informing members of the public of their obligations, rights and entitlements.
The Tasmanian Government Communications Policy aims to ensure effective communication between the Tasmanian Government and the people of Tasmania.
The policy was first developed in 2003 to ensure Tasmanian community members could participate actively and meaningfully in the democratic process. In response to the rapidly changing communication environment, an evaluation of the policy was conducted in 2009 and a second edition was released in 2010.
The policy advocates a balance of ‘flexibility within guidelines’, whereby agencies have autonomy to conduct their particular communication activities, but in doing so must meet Tasmanian Government standards and guidelines, and this policy’s requirements.