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8.3 Multimedia productions

Principles

Multimedia productions, such as DVDs, audio CDs, podcasts and software applications, can be engaging tools for providing information to the public.

Multimedia productions can also be effective ways to communicate with people with low levels of literacy or other barriers to the use of written publications. However, agencies must consider the intended target audience when publishing multimedia productions, particularly if it may include individuals whose access to technology is limited, or who prefer to receive government information through more traditional means.

Requirements

Note: for requirements for TV and radio advertising, please see section 8.1 Advertising

Agencies producing multimedia productions must:

  • clearly identify all Tasmanian Government productions as produced by or for the Tasmanian Government. This can be achieved through use of the Tasmanian Government logo for productions incorporating visual elements, or through the use of a spoken statement for audio-only productions ensure all publications are deposited in accordance with legal deposit requirements (see section 6.1 Availability) aim to make all multimedia productions as accessible as possible to all individuals or groups within the community (see section 6.2 Accessibility)
  • for film and video productions include the title, director(s), producer(s), source (department/agency) and date of publication/production
  • for all video productions, such as DVDs and television programs, provide captioning in accordance with the Tasmanian Government Captioning Policy. Other multimedia productions that rely on audio for content should be made available in a text-based format
  • ensure the permission of subjects is gained from all subjects in productions (see Acknowledgement of Use of Image (Adult and Minor) Form).