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3. Policy statement

The policy statements provide overarching guidance to all Tasmanian Government communications activities.

It is the policy of the Tasmanian Government that all its communications activities:

1. Encourage public engagement through the provision of information and consultation

The Government has a responsibility to ensure that accurate and relevant information about its policies, programs and services is disseminated or made available to the public in a timely manner. Government should also engage openly and responsively by seeking and considering public input and feedback when establishing priorities and planning or reviewing its activities.

2. Provide information through channels and via formats that meet the needs of all community members

The Government recognises that not all individuals or groups are equally placed to access and understand government information. Particular attention should be given to ensuring information is accessible and easily understood by people with diverse communication needs, including low levels of literacy, sensory or cognitive disabilities and people who rely on assistive technology, those from culturally and linguistically diverse communities and those with limited access to technology.

3. Reflect the diversity of society

Government communications must depict diversity in society in an inclusive manner. Communications must not contain unacceptable language, sexual or cultural stereotyping, or unfair or negative depiction of people in relation to race, ethnic origin, disability, age, gender or sexual orientation.

4. Ensure the Government is visible and identifiable to the public

Clear and consistent branding enables the public to recognise Tasmanian Government activities, improving awareness of and access to information about government policies, programs and services. The public can also have confidence in the credibility and authority of information clearly identifying government as its source.

5. Are an integral component of the strategic management processes

It is essential that agency strategic planning considers communications as an essential tool to achieve organisational goals. Internal and external communication requirements for effective communication must be identified and taken into account when developing or reviewing policies, programs and services.

6. Foster a cooperative and collaborative approach to communication across government

Communications on whole-of-government themes or issues, require cooperation and coordination between agencies to ensure government messages are clearly and consistently communicated to the public. This requires communications specialists with an awareness of whole-of-government themes to work with senior management, policy officers and staff involved in program delivery, and to liaise with communications colleagues across government.

7. Deliver value for money and meet all government procurement requirements

Government communications activities should be subject to a cost-benefit analysis to ensure the method, medium and volume can be justified in relation to the need to communicate. There must be a clear record of decision making, particularly in relation to expenditure, which must meet all government procurement requirements.

8. Present information in an objective and apolitical manner

Communications activities should not have political purpose and should be delivered with the intent of effectively informing the public of their obligations, rights and entitlements. Communication should be presented in unbiased and objective language, be free from political argument and project a neutral impression of any political party or a party’s political interests.