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Visiting Journalist Program

For operators

Tourism Tasmania's Visiting Journalist Program (VJP) brings carefully selected media from our national and international markets to Tasmania to experience our tourism products firsthand and in turn to create high quality editorial.

Hosting media through the VJP is a very cost-effective marketing tool for your business.

Editorial is seen as more credible and reliable than advertising – it reinforces advertising messages and adds the ‘proof ’ of the advertising claims and the validation consumers often need to turn their interest into action.

Businesses that participate in the Visiting Journalist Program often see significant coverage of their product and subsequent increased business.

In 2011-12 Tourism Tasmania hosted 83 domestic and 77 international media visits. These visits generated $64 million in equivalent advertising value, consisting of $33 million for national media and $31 million for international media.

Tourism Tasmania's national media coverage included numerous television opportunities, partnering with Gourmet Farmer, Sunrise, iFish, Adventure Angler, Adventure Racing World Championships and Getaway and the largest television broadcast secured for the year was MasterChef Australia.

Coverage was secured in target newspapers including the Sydney Morning Herald, The Australian, The Age, Australian Financial Review, The Telegraph, Herald Sun and Brisbane Courier Mail.

Extensive coverage was also achieved in Qantas Magazine, Australian Gourmet Traveller, Harpers Bazaar, Jetstar Magazine, Australian Traveller, Masterchef Magazine, Belle Magazine, Australian Geographic, and Vogue Australia.

To participate in the program, you must be prepared to offer your product free of charge or at a significantly discounted rate depending on your assessment of the opportunity presented.

Note that accredited operators receive preferred status for opportunities generated by this program.

For media

For media representatives interested in participating in our program see in our Media section VJP - for media

Further information

For further information contact:

Media Relations Coordinator
T: 03 6230 8301
E: mediainfo@tourism.tas.gov.au