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B - Elements of the brand

Browse the Style Guide:

In this section: Mandatory elements | Flexible elements |

Mandatory elements

Mandatory elements must be used in every application – they are not optional and cannot be changed.

There are four mandatory elements:

  1. Logo
  2. Basewave device
  3. Font
  4. Colour palette

Exemptions from using these elements must be sought from the Director, Communications Policy, DPAC, through your Agency Communications Manager.

B1_1.jpg
Logo and strap line
B1_2.jpg
Basewave device
B1_3.jpg
Font
B1_4.jpg
Colour palette

Flexible elements

Flexible design elements help to establish a consistent brand identity. The use of flexible design elements is optional.

The flexible elements are:

  1. Images
  2. A curve-based design style
  3. Water lines

Curved shapes and water lines can be used in any configuration or orientation, but the use of lineal, boxed or angled shapes should be avoided.

See examples of how the various elements have been applied to create individual identities for business units and programs.

B2_1.jpg
Example of use of images
B2_2.jpg
Example of use of images
B2_3.jpg
Example of curve-based design style
B2_4.jpg
Example of curve-based design
B2_5.jpg
Example of use of water lines
B2_6.jpg
Example of use of water lines