B - Elements of the brand
In this section: Mandatory elements | Flexible elements |
Mandatory elements
Mandatory elements must be used in every application – they are not optional and cannot be changed.
There are four mandatory elements:
Exemptions from using these elements must be sought from the Director, Communications Policy, DPAC, through your Agency Communications Manager.
 Logo and strap line |
 Basewave device |
 Font |
 Colour palette |
Flexible elements
Flexible design elements help to establish a consistent brand identity. The use of flexible design elements is optional.
The flexible elements are:
- Images
- A curve-based design style
- Water lines
Curved shapes and water lines can be used in any configuration or orientation, but the use of lineal, boxed or angled shapes should be avoided.
See examples of how the various elements have been applied to create individual identities for business units and programs.
 Example of use of images |
 Example of use of images |
 Example of curve-based design style |
 Example of curve-based design |
 Example of use of water lines |
 Example of use of water lines |