Style Guide and Logo Policy
The second edition of the Tasmanian Government Style Guide and Logo Policy is now available to browse online or download.
Find out what's changed, or browse the guide by choosing from the menu below:
- A - Our identity
- Our identity
- This guide
- Key terms
- Accessibility
- Supporting documents
- Complementary style documents
- Tasmanian Government logo and positioning statement
- The Tasmanian brand
- Who does this policy apply to?
- Sub-brands
- B - Elements of the brand
- C - Tasmanian Government logo
- D - Basewave device
- E - Font
- F - Colour palette
- G - Determining how to use the Tasmanian Government logo
- Representing more than one Tasmanian Government agency
- Partnerships, sponsorships and support
- Use with the Australian Government logo
- Promotional and graphic devices
- Using the Tasmanian brand mark in Government
- Sub-brands
- H - Applying the brand elements
- I - Stationery
- About the templates
- Letterheads
- "With Compliments" slips
- Business cards
- DL envelopes
- Facsimilies
- Forms
- Sub-brand letterhead
- Sub-brand 'With Compliments' slips
- Sub-brand business cards
- Sub-brand facsimiles
- J - Publications
- K - Promotional documents
- L - Print advertising
- M - Campaign advertising
- N - Outdoor advertising
- O - Signage
- P - Television & multimedia
- Television
- 30 seconds and above
- 15 seconds and below
- Authorisation frame
- Master Ordering Arrangement
- Community Service Announcements (CSAs)
- Captioning
- Presentation of partnership and support logos
- Q. Radio
- R. Websites
- S. Branding and collateral
See also:
- Download a PDF of the Style Guide
(PDF, 5.51MB)
Contact
If you have any questions about the Style Guide:
- Tasmanian Government Staff: Contact your Agency Communications Manager for advice regarding the new Style Guide
- Consultants: Contact the policy coordinators